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6 Ways to Stretch Your Marketing Budget

Finding cost-effective ways to get your name out without going over budget and while keeping a quality public image can be quite challenging.

Reducing costs doesn't have to mean reducing efforts or settling for less. MMA can help you maintain a high level of visibility and quality at a lower cost. Here are 6 ways to stretch your marketing dollars and increase profits:

1. Use free publicity.

Free is the keyword here, you don't have to pay for all marketing opportunities. Getting involved with community activities is a great way to build credibility and awareness of your company.

2. Get involved with organizations.

Organizations within your industry as well as those seemingly unrelated can provide great opportunities to build name recognition and positive corporate relations. Share your knowledge by speaking at monthly meetings and joining committees.

3. Write articles for newsletters, newspapers, industry journals and websites.

Take the time to write interesting articles that people will want to read. Provide either information or entertainment to build name recognition and get clients interested in your product or service. The more they see your name with quality articles, the more likely they are to see you as an industry expert and respect your business.

4. Create a website.

The bottom line is, if you are not on the web you are missing out on clients. Even a basic website that is well designed enhances your professional appearance. Your website is often the first place potential clients find information on you so think of it as your best salesperson. You may think that a website is too expensive but it is the most cost-effective way to reach numerous clients.

5. Partner with others.

You can save money on marketing by splitting the bill. Look for businesses with complementary services to create joint advertising campaigns.

6. Networking is the most effective way to meet people.

Let's face it, people like to do business with someone they know. The more people you know, the more chances for new and repeat business. Commit yourself to networking efforts and consider it time well spent.

Use a marketing plan that incorporates the above tips as well as focused marketing campaigns that meet your particular needs. Don't spend your budget on random marketing efforts that don't add up. And remember that you want to reach potential clients as well as exisiting.