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One Great Shot Deserves Another!
Prichards' Distillery Case Study
Using a combination of studio photography, stock photos and digital photo retouching; MMA created a custom ad campaign for Prichards' Distillery that captures the spirit of Prichard's Fine Rum.
To showcase a new bottle design, MMA completed studio photography from three angles for each of Prichard's five rums. Due to the metallic inks and labels used on some of the bottles and the highly reflective surface of the bottle itself, a combination of photographs and digital retouching was used to create the best finished graphics possible. The bottle photographs were then used in a variety of print ads, packaging and tradeshow graphics.
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The glasses and lipstick kiss used in the final ad were purchased as stock photography to keep cost down. The reflection in the original glass photo was digitally lightened and a digital file of the Prichard's logo was also added to the glasses for a more personal touch. The lipstick kiss was also digitally altered to fit the mark of a true lip print on glass.
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Complete with a catchy tag line, the final ad composition is a flawless representation of the power of quality photography. For help with all of your photography needs contact us today at info@mmosby.com.
